Buffer
Tools

Create

Build and organize a library of content ideas

Publish

Plan, collaborate, and publish thumb-stopping content

Analyze

Analyze social media performance and create reports

Engage

Quickly navigate your comments and engage with your audience

Start Page

Build a customized landing page in minutes

AI Assistant

Generate ideas, repurpose posts, and rewrite copy in just a click

Channels

Bluesky New!

Facebook

Google Business Profile

Instagram

LinkedIn

Mastodon

Pinterest

Shopify

Threads

TikTok

Twitter / X

YouTube

Pricing
Blog
Log inGet started now

Tools

CreatePublishAnalyzeEngageStart PageAI Assistant

Channels

Bluesky New!FacebookGoogle Business ProfileInstagramLinkedInMastodonPinterestShopifyThreadsTikTokTwitter / XYouTube
PricingBlogLog inGet started now

Breadcrumbs

  • Social Media Terms
  • Boomerang

Boomerang

An Instagram boomerang is a short, looping video format created by Instagram that plays forward and backward in a continuous loop.

What is an Instagram boomerang?

An Instagram boomerang is a short, looping video format created by Instagram that plays forward and backward in a continuous loop. It's a playful way to capture moments in motion—whether it's someone jumping into a pool or blowing out birthday candles, boomerangs add an extra layer of energy to your everyday moments. With its quick loop and GIF-like vibe, it’s a favorite for spicing up Stories or posts.

How do I create a boomerang on Instagram?

Creating a boomerang on Instagram is super easy! 

  1. Open your Instagram camera
  2. Swipe over to "Story"
  3. Then tap the Boomerang icon (it looks like an infinity symbol). 
  4. Once you're in Boomerang mode, press and hold the shutter button to record a burst of action.

Instagram will automatically create the looping effect for you, and voila—your boomerang is ready to share! You can add filters, stickers, or text before posting to your Story or feed.

Need a hand growing followers?

Kickstart your social media growth with Buffer!

Try Buffer for free

Brought to you by Buffer

Your full stack of brand building tools

Resources

How to Schedule Instagram Stories: 2024 Guide

This guide walks you through how to plan, preview, and schedule Instagram Stories ahead of time, so that you have everything ready to post.

Read more

Instagram Stories: The Complete Guide to Using Stories

Everything you need to know about using Instagram Stories. From posting and scheduling stories, using stickers, and everything in-between.

Read more

Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.

Read more

Join 75,000+ growing businesses that use Buffer to drive engagement on social

Sign up for free

Buffer

Tools

  • Create
  • Publish
  • Engage
  • Analyze
  • Collaborate

Features

  • AI Assistant
  • Start Page
  • Integrations
  • iOS App
  • Android App
  • Browser Extension

Resources

  • Blog
  • Content Library
  • Social Media Terms Glossary
  • Free Marketing Tools
  • AI Social Media Post Generator
  • Compare Buffer
  • Community

Transparency

  • Open Hub
  • Transparent Metrics
  • Transparent Pricing
  • Transparent Salaries
  • Product Roadmap

Support

  • Help Center
  • Status
  • What’s New
  • Request a Feature

Company

  • About
  • Careers
  • Press
  • Legal
  • Sitemap
Buffer

Social media

  • Instagram
  • Facebook
  • X
  • LinkedIn
  • Threads

Policies

Copyright ©2024 Buffer

|

Privacy

|

Terms

|

Security