What is follower growth?
Follower growth refers to the increase in the number of people subscribing to or following your social media profiles over time. It's a key metric that shows whether your content is effectively reaching more people and expanding your audience. However, while follower growth can be a useful KPI (Key Performance Indicator), it's important to pair it with other metrics like engagement or conversions to ensure these new followers are actually valuable and contributing to your goals.
How do you calculate follower growth?
To calculate follower growth, subtract the number of followers you had at the start of a period from the number you have at the end, divide that difference by your original number of followers, and multiply by 100. Here's the formula:
((New Followers - Original Followers) / Original Followers) * 100 = Follower Growth Rate (%)
You can also use a follower growth rate calculator.
What is a good follower growth rate?
A good follower growth rate varies depending on your platform and industry, but typically, a rate of 2-5% per month is considered solid. A rapid increase in followers could point to successful content or marketing strategies, while slower growth might indicate it's time to re-evaluate your approach.
How can I increase my follower growth?
To increase follower growth, focus on consistently delivering high-quality, engaging content, and interact regularly with your audience. You can also collaborate with influencers, use strategic hashtags, and run campaigns or promotions that encourage new follows.
What tools can I use to track follower growth?
You can track follower growth using the built-in analytics tools on social media platforms or by using social media management platforms like Buffer. These tools give you detailed insights into growth trends, helping you analyze what content or campaigns are driving the most followers.
