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Social Media Terms
Watermark

Watermark

A watermark is a superimposed logo or text that appears on a piece of digital content indicating the original creator and origin.

What is a watermark?

A watermark is a superimposed logo or text that appears on a piece of digital content, such as a video or image, indicating the origin. For example, when you create a video on Instagram Reels, the platform automatically adds a small Instagram logo along with the username of the original creator.

What is a TikTok watermark?

A TikTok watermark is the superimposed logo along with the username of the original creator placed on TikTok videos.

Its placement helps protect the copyright and intellectual property (IP) of the content creator. They make it clear where the content was originally created and who it belongs to.

Why might you want to remove a watermark?

If you’re looking to repurpose your content across social platforms—like sharing a TikTok video on Instagram Reels or YouTube Shorts—removing the watermark can help you avoid being penalized by algorithms. Instagram, as an example, has outright stated that videos featuring content from other social media platforms (like watermarks and trending sounds) will be deprioritized.