Schedule LinkedIn posts

With Buffer’s LinkedIn scheduler, you can plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:

• Customizable posting schedules
• An AI assistant that helps you create better content, faster
• A composer that allows you to craft a different message for each social network
• Cross-posting capabilities, which allow you to easily share posts to X/Twitter, Threads, Mastodon, and more.
• A Create space that allows you to save your post ideas and come back to them later
• Tags to help you sort and organize your content by theme or category
• A browser extension to quickly share content from anywhere on the web
• A drafts and approval process to easily collaborate with your team

Just to name a few!

You can schedule LinkedIn text-only, image, GIF, PDF, video, link preview, and carousel posts with Buffer. Link preview posts generated for LinkedIn can be customized, meaning you're able to modify the title, description, and image if you wish.

Buffer’s tools for LinkedIn go beyond just scheduling. You can also analyze your content’s and page’s performance once it’s been published. When you connect your LinkedIn Page to Buffer, you will get the page data for the last six months and post data for up to 500 previous posts. Buffer offers all the following metrics for LinkedIn:

• Followers
• New Followers
• Number of posts
• Impressions
• Clicks
• Likes (also available for LinkedIn personal profiles)
• Comments (also available for LinkedIn personal profiles)
• Shares
• Engagements
• Engagement Rate
• Page views

You sure can! With Buffer, you can plan, edit, draft, and schedule posts to your LinkedIn Profile and LinkedIn Company Pages. You can also get detailed analytics on your posts to Company Pages by upgrading to a paid plan, and comment and like metrics to LinkedIn Profiles.

Yes, with Buffer, you can mention/tag other company pages in your Page posts.

Right now, the LinkedIn API only allows for mentioning from LinkedIn Pages, and you can only mention businesses or individuals who follow that page. This is something our team is working on as we plan to offer this functionality in the future. You can keep up to date on our progress and comment or upvote via Buffer Suggestions so we can notify you when this feature is available!

Yes, with Buffer you can schedule and auto-publish your carousel and PDF posts to LinkedIn.

Scheduling LinkedIn posts through Buffer is super easy. Here’s how:

• To get started, log in to your Buffer account
• Click the “Create Post” button at the top right corner of your calendar or queue
• Select the LinkedIn Company Page or profile social channel you'd like to schedule to by clicking on the avatar at the top of the composer
• Craft your post by adding any photos, videos, GIFs, text, mentions, and hashtags
• Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft, depending on your scheduling preference

Read our full guide on how to plan, schedule, and publish to LinkedIn.

If you’re a small business owner or social media manager, there are many benefits to scheduling your LinkedIn posts. Here are a few reasons why people prefer to schedule their posts:

• It’s so much faster, according to Mitra, our social media manager
• It saves you time and mental energy
• It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
• It gives you better control over your LinkedIn content and your brand presence
• It gives you the flexibility to plan and publish to LinkedIn from your desktop or from the app

With Buffer, you can schedule, plan, analyze, and much more. Get started with a 14-day free trial, connect your LinkedIn channel, and start scheduling immediately.