How to Use Threads: A Guide to Getting Started and Building a Following
How to use Threads effectively, from starting your account, creating your first thread, to growing a dedicated following.
Thread smarter, not harder
Get started nowThere’s no better time to build a community on Threads than right now. Buffer helps you kickstart meaningful conversations — and grow your following — with planning, scheduling, and analytics tools.
Queue up and schedule your content in advance.
Share to Instagram, X, LinkedIn, Mastodon, and more in a single click.
Save your ideas in a single hub, and get AI help generating new ones.
Make your mark on decentralized social media with Threads.
Buffer’s tools for Threads go beyond just scheduling. Explore how Buffer’s advanced benefits can make creating (and growing!) on Threads so much simpler.
Prep today, post tomorrow (or whenever!)
Growing on Threads means showing up more consistently than most other platforms. With Buffer, you can plan, preview, and schedule your Threads ahead of time — without the need to manually publish when the time comes.
Get started nowCross-post with a few clicks
Your posts on Mastodon, LinkedIn, X, and other platforms might perform even better on Threads. Maximize the impact of your content and meet your community where they are, thanks to Buffer’s simple multi-platform scheduling.
Get started nowNever run out of new ideas
Save and organize all your brilliant ideas in Buffer’s Create space when inspiration strikes. Plus, when you need a little help brainstorming or refining new posts, the AI Assistant is on hand to, well, assist.
Get started nowWelcome to your favorite fediverse toolkit
The fediverse is the future of social media — and Threads is the first mainstream platform to be part of it. This means your Threads content could gain visibility on other decentralized networks, helping to grow your audience even more. Buffer integrates with other fediverse platforms like Mastodon and Bluesky, too.
We’ll send you news of fediverse platform launches, plus resources to help you understand and grow your fediverse audience.
New to Threads? Let’s get you started
Curious about why you should add Threads to your social stack? And how to really make an impact on the platform? We’ve got you covered.
How to use Threads effectively, from starting your account, creating your first thread, to growing a dedicated following.
Read more
A round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
Read more
Tried-and-tested tactics to help you grow your audience and foster community (including tips from the Buffer team).
Read more
Threads is a social media platform owned by Meta (specifically, Instagram), launched on July 5th, 2023, and has a strong initial user base due to its seamless signup process through Instagram, allowing text-based content of up to 500 words with options to include links, photos, and videos.
With over 150 million monthly active users, Threads is shaping the future of community building and genuine conversations.
Yes, with Buffer you can schedule and auto-publish posts to Threads. But Buffer’s tools for Threads go beyond just scheduling. You can also plan, preview, and analyze your threads, plus cross-post to all your favorite platforms, making Buffer your go-to tool for creating (and growing) on social media.
With Buffer, you can schedule and publish text-based, image, and video posts to Threads.
Absolutely! Buffer not only helps in content scheduling and publishing, but also provides: